ADS Sales (Disney)

Web-based application in React that enables Ad Sales to manage operations, track sales pipelines, inventory and price ads, and allocate inventory to advertisers. This was a high-profile product due to AdVisor’s use in managing billions of dollars in contract revenue, and the product improved relations between users and advertisers by simplifying a complex workflow.

Due to time constraint we had to move fast and adapt. Boosted company’s ability to innovate faster by running multiple version of the Google Design Sprint.

User Experience Designer, Researcher, Design System engineer, Light Coding
Sketch, InVision, Axure
Usability testing, research, Google Sprint
Streamlined complex workflows